Mia.com is Leading the Way in Post One-Child Policy China
Mia.com is an e-commerce platform in China that sells foreign baby products to Chinese consumers. There are several factors driving the success of this company. First, China has changed its one-child policy into a two-child policy as of January 2016. Second, in recent years, there have been several scandals in China related to the safety of baby products produced in China. Third, cross-border trade relations are becoming easier to establish in China, especially because of the emerging demand for foreign products from the growing Chinese middle class. All of these factors have led to Mia.com becoming a billion-dollar company within a few short years.
“It turns out that the middle class in China also doesn’t want their babies playing with lead-paint covered toys,” says Ryan Cordoni, Marketing Manager at Richway Tech. “It’s not a surprise when you think about it, but I think the general assumption is that Chinese people are all ‘okay’ with the low quality products coming out of their country. The truth is that they hate them just as much as we do, and they are looking for alternatives from outside of China.”
Mia.com is one of several successful e-commerce companies attending the upcoming Canada China Trade Conference in Vancouver, Canada. The CCTC is taking place on August 23rd of this year at the Vancouver Convention Centre with talks starting at 9:00AM. The event presents an opportunity for Canadian businesses to network with Chinese e-commerce companies as well as learn digital marketing strategies from the people who built China’s Internet from the ground up. Tickets start at $300.